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Which term is used to describe a failure to notice something that is completely visible due to a lack of attention?

A. Inattentional blindness

B. Responsiveness

C. Sublimation

D. Transduction

1 Answer

2 votes

Final answer:

The term ‘inattentional blindness’ describes the failure to notice visible objects due to focusing attention elsewhere, exemplified by the basketball passing experiment by Simons and Chabris.

Step-by-step explanation:

The term used to describe the phenomenon where a person fails to notice something that is completely visible due to a lack of attention is known as inattentional blindness. This occurs when a person is so focused on a specific task or aspect of their environment that they completely miss other obvious features or changes in their surroundings. A classic demonstration of this was the basketball passing experiment by Daniel Simons and Christopher Chabris (1999), where participants failed to notice a person in a gorilla costume because they were so engrossed in counting basketball passes. Similarly, in another experiment, participants watching objects moving across a screen often failed to notice an unexpected red cross when they were instructed to focus on either black or white objects only.

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