Final answer:
Travel influencers help their followers by offering discounts, sharing travel tips and guides, and conducting live Q&A sessions. They create a sense of community and provide valuable travel advice, often influenced by partnerships with travel-related companies. Followers should discern between unbiased advice and sponsored content.
Step-by-step explanation:
In the evolving landscape of influencer marketing, travel influencers have found creative ways to use their influence. They may partner with travel agencies, hotels, or brands to secure exclusive deals, which they then pass on to their audience in the form of discounts or special offers. Additionally, by sharing their travel experiences, including must-see locations, tips for navigating new cultures, advice on budgeting for trips, and personal recommendations for accommodations and dining, they essentially provide free travel consultancy services which would otherwise cost their audience time and money to attain.
Beyond the tangible benefits, influencers also offer community building through interactive engagements such as live Q&A sessions. These sessions serve as a platform to address specific travel-related queries, share real-time experiences, and foster a sense of connection between the influencer and their followers. However, it's important for followers to be discerning, as the influencer's recommendations might sometimes stem from partnerships or sponsorships rather than unbiased experiences.