Final answer:
The central idea is that branding, especially naming, is crucial when marketing products internationally. Brand identity is emphasized due to its impact on sales, with examples of Coke and Pepsi's advertising dominance provided.
Step-by-step explanation:
The best statement of the main idea of the selection is that naming the brand can be the most important and difficult decision when marketing a product in China. This is because a brand's name can significantly influence its sales and market presence. Companies aim to create appealing brand names and invest heavily in advertising and marketing to establish a recognizable and respected brand identity, as exemplified by giants like Coca-Cola and Pepsi. Branding and name translation can pose unique challenges in international markets, exemplifying the complexity of marketing in a globalized economy. As highlighted, having a brand name that is easily translatable and resonates well in different languages, such as Chinese, can be crucial to global marketing strategies.