72.9k views
3 votes
What do brand assets contribute to a product?

User ParisaN
by
8.2k points

1 Answer

7 votes

Final answer:

Brand assets contribute to a product by differentiating it, creating intangible preferences, and influencing consumer perception and purchase behavior.

Step-by-step explanation:

Brand assets contribute to a product by differentiating it and creating intangible preferences in the minds of buyers. For example, advertising plays a role in shaping these intangible preferences by creating strong brand associations in the minds of consumers. This can lead to brand loyalty and a willingness to choose a specific brand over competitors, even if the product itself is similar.



By leveraging brand assets, companies can create a reputation for high quality, offer additional services like free delivery, or provide guarantees of satisfaction or money back. These intangible aspects, along with physical attributes, can differentiate a product and make it more appealing to consumers. Overall, brand assets contribute to a product by influencing consumer perception and purchase behavior.

User Darren Felton
by
8.3k points

No related questions found

Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.