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Individuals belonging to Blank______ tend to be much less interested in shopping than their parents and are far more cynical, which tends to make them astute consumers.

a) Gen X
b) the baby boomer generation
c) the lost generation
d) the silent generation

1 Answer

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Final answer:

Gen X individuals are less interested in shopping and are more skeptical consumers compared to the Baby Boomer generation.

Step-by-step explanation:

Individuals belonging to Gen X tend to be much less interested in shopping than their parents and are far more cynical, which tends to make them astute consumers. Generation X, which includes those born between the mid-1960s to the early 1980s, has demonstrated different consumer behavior compared to the Baby Boomer generation, who were known for their significant spending power during their prime. While Baby Boomers were marked by their youthful consumerism and a desire for products that help ward off aging, Generation X individuals are generally more skeptical of consumerism and advertising, leading to them being more judicious in their shopping habits.

User Curtis Yallop
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