Question

A marketing plan includes: all of the following EXCEPT:

a) a SWOT analysis
b) a plan on how to pitch to your investors
c) marketing objectives and strategy
d) an analysis of the current marketing situation

Answer 1

A marketing plan includes a SWOT analysis, marketing objectives and strategy, and an analysis of the current marketing situation.

Step-by-step explanation:

A marketing plan includes various components to help guide the marketing efforts of a business. These components typically include:

1. A SWOT analysis: This involves identifying the strengths, weaknesses, opportunities, and threats of a business. It helps provide insights into the internal and external factors that can impact marketing strategies.
2. Marketing objectives and strategy: These are the goals a business aims to achieve and the plan of action to achieve them. It outlines the target market, positioning, pricing, promotion, and distribution strategies.
3. An analysis of the current marketing situation: This involves assessing the current market conditions, competition, and trends to understand the business's standing and identify areas for improvement.

An important component missing from the options given is a plan on how to pitch to investors. While an investor pitch may be part of a business plan, it is not typically included in a marketing plan.