Final answer:
Baby Boomers
Step-by-step explanation:
The generational cohort born between 1946 and 1964 is known as Baby Boomers. They were born after World War II during a period of significant increase in birth rates, hence the name 'Baby Boomers'.
Baby Boomers are characterized by their coming of age in the 1960s and 1970s, where they had their own spending power and marketing influence. They have also redefined how people perceive different stages of life, being referred to as 'the third age' rather than simply being 'old'.