Final answer:
When there is a strengthening of a culture's collective identity due to renewed interest in traditional practices, it is known as cultural revitalization. This process aids the preservation of cultural heritage and reinforces cultural identities despite globalization.
Step-by-step explanation:
When there is a renewed interest and commitment to traditional cultural practices, resulting in a strengthening of a culture's collective identity, this process is referred to as cultural revitalization. Cultural revitalization is a critical movement in which people reaffirm and promote their shared cultural heritage, which includes traditions passed down through generations that serve as primary characteristics of how a group defines and identifies itself in comparison to other cultural groups. This phenomenon can serve as a means of preserving local culture, enhancing economic development, and fostering a sense of identity and empowerment among community members.
In contrast to the initial belief in the 1980s that global trade and technology would lead to a homogeneous global monoculture, we have witnessed the resurgence of distinct cultural identities in the 2020s. Societies continue to evolve through innovation and cultural diffusion, but also strive to maintain and rehabilitate their unique traditions and practices that compose their culture. By doing so, they celebrate cultural universals while valuing the diversity that exists within and across different cultural groups.