Final answer:
The tactics to ACE "Encouraging the guest in their decision to buy" are reassurance, customization, and engagement.
Step-by-step explanation:
The tactics to ACE "Encouraging the guest in their decision to buy" are:
a. Reassurance: Providing guarantees, warranties, and service contracts to give the guest explicit reassurance that their purchase is protected.
Customization: Offering personalized options to meet the unique needs and preferences of the guest.
Engagement: Actively involving the guest in the buying process and addressing any concerns or questions they may have.
These tactics help build trust and confidence in the guest's decision to make a purchase.