Final answer:
To upsell protein, you should recommend premium options that offer unique value, offer discounts on upgrades, provide additional sides for a more appealing meal, or include protein upgrades in your standard menu to normalize larger portions and higher prices. Option b is correct.
Step-by-step explanation:
To upsell protein, one effective strategy can be to recommend premium protein options to customers. This involves suggesting higher-quality or unique protein choices that may not be readily available at competitor venues. By highlighting the taste, nutritional benefits, or exclusivity of these premium options, customers may be more inclined to try and enjoy these upgrades, thereby increasing the average sale amount.
Another potential upsell technique is to offer a discount on protein upgrades. For example, you could provide a deal where adding extra protein to a meal comes at a reduced price for a bundle purchase. This creates a perception of value for money, encouraging customers to spend a little more than they normally would.
Additionally, you can provide additional sides with protein orders to make the meal feel more substantial and appealing, thereby justifying a higher price point. Lastly, it's possible to include protein upgrades in the standard menu, though this is less of an 'upsell' and more of a menu design strategy that normalizes higher protein portions and prices.