Final answer:
Zulily can use data on children's age and developmental stages to offer personalized product recommendations. Required data includes child's birthdate, growth patterns, gender, and purchasing history. This allows Zulily to cater to children as they grow and their needs evolve.
Step-by-step explanation:
Zulily can leverage the predictable growth patterns and developmental milestones of children to customize a customer's shopping experience. By using data on children's age and the expected growth and development stages, Zulily can tailor product recommendations to meet the evolving needs of the child. For instance, as a young boy grows from 2 to 3 years old, he may transition from toddler-sized clothing to preschooler sizes and from simple toys to more complex ones that nurture cooperation and sharing. Similarly, Zulily can factor in the increase in social behavior and self-concept awareness that occurs around 4 years of age, suggesting products that encourage social play and autonomy.
To effectively personalize shopping experiences, Zulily would require data on the child's birthdate, growth patterns, gender, and perhaps even interests or developmental milestones from the parents. Additionally, they could use purchasing history to predict when a child will outgrow clothes or become ready for more age-appropriate toys and books.
For example, in selecting gifts for a five-year-old, Zulily might recommend educational toys, beginner books, or clothing that aligns with the child's increased motor skills and cognitive abilities. In contrast, for a child who just turned six and is expressing their identity through group memberships, Zulily might suggest items that resonate with their new 'first-grader' status, like school supplies or 'big kid' accessories.