Final answer:
In rhetoric, ethos refers to presenting one's carefully considered view in a way that considers others and is intended to be beneficial to all. Kairos is the idea that timing is important in trying to persuade an audience.
Step-by-step explanation:
Rhetoric is the art of persuasion, and in rhetoric, ethos refers to presenting one's carefully considered view in a way that considers others and is intended to be beneficial to all. Ethos is an appeal to ethics and helps establish the writer's credibility by invoking their character and qualifications on the subject. It is important for the speaker to establish credibility with their audience so that they feel they can trust what is being said.
Kairos is another rhetorical strategy that is important in rhetoric. Kairos is the idea that timing is important in trying to persuade an audience. The moment must be right, and an effective communicator needs to be aware of their audience in terms of kairos. An appeal may succeed or fail depending on when it is made.