Question

Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the same time, McDonald's is having a free coffee promotion at its locations. This is an example of what microenvironment element.

A) Competition
B) Suppliers
C) Customers
D) Not mentioned

Answer 1

The example given of Tim Hortons' 'Roll up to Win' campaign and McDonald's free coffee promotion represents the microenvironment element of Competition.

Step-by-step explanation:

The example given of Tim Hortons' 'Roll up to Win' campaign and McDonald's free coffee promotion represents the microenvironment element of Competition.

In this case, Tim Hortons and McDonald's are two competing firms in the fast-food industry. The fact that they are both running promotions at the same time demonstrates the competition between them.

Competition is an essential element of the microenvironment as it refers to the rivalry among businesses in the same market, vying for the same customers and market share. By offering similar promotions, Tim Hortons and McDonald's are directly competing for customers' attention and business.