Final answer:
The type of distribution would be Direct distribution, where the book publisher directly sells the novel to consumers through its website (A).
Step-by-step explanation:
The type of distribution that would be used if a book publisher wants to sell the latest novel from J.K. Rowling through its own website to consumers is Direct distribution. This means that the publisher directly sells the book to the consumers without involving any intermediaries.
Direct distribution is beneficial because it allows the publisher to have more control over the sales process and customer experience. It also eliminates the need to share profits with intermediaries such as retailers or distributors.
In this case, the publisher's website becomes the primary channel through which the novel is sold to the consumers, making it a Single-channel Direct distribution.