Question

Cadbury India pushes for chocolates to be used as small gifts instead of the more traditional sweets given during the Diwali festival. This is an example of what?

A) Cultural adaptation
B) Social responsibility
C) Ethical marketing
D) Not clear

Answer 1

Cadbury India's promotion of chocolates as gifts during Diwali is an example of cultural adaptation, where a company aligns its products with local customs and preferences.

Step-by-step explanation:

When Cadbury India promotes chocolates as alternative gifts during the Diwali festival instead of traditional sweets, this is an example of cultural adaptation. Cultural adaptation refers to the process by which a company modifies its products or marketing strategies to reflect local cultural values, customs, and consumer preferences. In this case, Cadbury is adapting to the Indian culture by positioning its chocolates as a modern, acceptable alternative to traditional sweets for gifting during a significant cultural and religious festival.