Final answer:
The best keyword match type for reaching as many users as possible searching for terms around the services that the business offers is Broad Match.
Step-by-step explanation:
The keyword match type that is best for reaching as many users as possible searching for terms around the services that the business offers is Broad Match. Broad match allows your ads to show for searches that include misspellings, synonyms, related searches, and other relevant variations. It helps to increase the reach and visibility of your ad campaigns by targeting a wider audience.
For example, if the business offers plumbing services, using broad match would allow the ads to show for searches like 'plumber near me', 'clogged drain repair', and 'emergency plumbing services'.
Another important point to note is that while broad match increases reach, it may also bring in less relevant traffic. So, it's crucial to regularly monitor and refine your keywords and ad campaigns to ensure they are effectively targeting users who are interested in the specific services offered by the business.