Final answer:
Automated bidding can improve efficiency by setting manual bids for specific times, saving time and marketing resources, and integrating a variety of signals to evaluate user intent.
Step-by-step explanation:
Automated bidding can improve efficiency in several ways:
- Sets manual bids for specific times: With automated bidding, advertisers can schedule bids to be changed at specific times, allowing for better targeting and increased efficiency.
- Saves time and marketing resources: Automated bidding takes the guesswork out of bid adjustments, allowing advertisers to focus their time and resources on other aspects of their marketing campaigns.
- Integrates a large variety of signals to evaluate user intent: Automated bidding algorithms consider numerous factors, such as historical data, user behavior, and market dynamics, to determine the appropriate bid for each auction. This helps advertisers maximize their return on investment.