Final answer:
Using 'Owly' links in Hootsuite Composer allows you to track link clicks and increase engagement, but does not enhance SEO or customize visual appearance.
Step-by-step explanation:
Within the Hootsuite Composer, using an 'Owly' link can provide several benefits. One of the main reasons to transform URLs into an Owly link is to track link clicks. This allows you to see how many people are engaging with your content by clicking the link, giving valuable insight into the performance of your shared content. Another reason to use Owly links is to increase engagement. By tracking click-through rates, you can measure engagement and adjust your strategies accordingly to improve it.
It's important to note that while Owly links provide these tracking capabilities, they do not directly enhance SEO (Search Engine Optimization). SEO is related to how well your content ranks on search engines and involves factors like keywords and backlinks. Additionally, Owly links do not customize visual appearance; this refers to the aesthetic or visual design of the content rather than link functionality.