Question

Beard (2005) studied advertisements to assess what percentage utilized humor. He have that _____ of ads used humor a) 25%

b) 50%
c) 75%
d) 90%

Answer 1

Beard (2005) found that 50% of ads used humor.

Step-by-step explanation:

The subject of this question is Research Methodology.

Beard (2005) conducted a study on advertisements to determine the percentage of ads that utilized humor. Based on his research, he found that 50% of the ads used humor.

This information is important in understanding the effectiveness of humor in advertising and the strategies employed by advertisers to engage consumers. The use of humor in advertising is a common and effective technique, aiming to capture the audience's attention, create a memorable impression, and establish a positive association with the brand or product. Beard's research likely sheds light on the widespread incorporation of humor as a communication tool within the advertising industry, contributing to a better understanding of its prevalence and impact.