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The contingency plan shall include the following, at minimum:

a) Marketing strategy
b) Financial projections
c) Emergency response procedures
d) Employee work schedules

User Loris
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1 Answer

1 vote

Final answer:

The question deals with key elements, such as marketing strategy, financial projections, and emergency response procedures, which should be included in a contingency plan for a business, serving as a 'break glass in case of emergency' safeguard.

Step-by-step explanation:

The question pertains to the critical aspects that should be included in a contingency plan. A contingency plan is analogous to a "break glass in case of emergency" safeguard, which implies that it is meant to be utilized for rapid deployment when an unexpected situation arises. It acts as a prepared response to potential future events or circumstances that could adversely affect a company. Such a plan should cover multiple facets including:

  • Marketing strategy: Adapting marketing efforts to maintain customer engagement and revenue flow.
  • Financial projections: Estimating future financial performance and preparing for financial resilience.
  • Emergency response procedures: Actions to take during unexpected critical events to minimize damage.
  • Employee work schedules: Organizing staff availability to ensure business continuity.

By including these components in its contingency planning, a business can ensure it is well-prepared for unforeseen situations, helping to mitigate risks and maintain operations through challenging times.

User Ambuj Khanna
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8.4k points
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