Question

Amanda is the owner of a company called Piquant (which means having a pleasantly sharp taste or appetizing flavor). She was looking for a new product to go with her company's line of food condiments when a customer suggested creating a spicy mayonnaise. This is an example of

a) Idea generation
b) Idea screening
c) Concept development and testing
d) Business analysis

Answer 1

Amanda's consideration of a customer's suggestion for a spicy mayonnaise is an example of idea generation, where a variety of ideas are explored for potential new products.

Step-by-step explanation:

When Amanda, the owner of Piquant, considered her customer's suggestion to create a spicy mayonnaise, she engaged in the process of idea generation. Idea generation involves brainstorming a wide range of potential solutions and concepts, which could then be developed into viable products. This phase is critical as it lays the foundation for subsequent stages like idea screening, concept development and testing, and business analysis. The customer's suggestion is the spark for potential innovation, aiming to differentiate Piquant's product line through offering a unique condiment that promises both a pleasantly sharp taste and aligns with the company's brand of appetizing flavors.