Question

I would say exactly the same thing I said about advertising and talk about passive versus active marketing. Here's one ... you were guaranteed the last interview and after all is said and done they say ..............

How is the objection related to advertising and marketing addressed?
A) "You're kidding!"
B) "I can understand your concern. It is a lot of money... so, I want you to look at it this way... Don't look at the money. It's really the peace of mind you will experience when you use my service..."
C) "That may sound good, but then nobody is pushing your property. If nobody pushes it, nobody shows it. If nobody shows it, then I guess it won't sell."
D) "I'd say... 'Obviously that is a valid concern and I'm glad you brought it up... You see, I want you to realize that if an agent tells you that he or she does the things that I say I'm going to do...'"

Answer 1

The best approach to address objections in advertising and marketing is to show understanding and refocus on the value and benefits provided. In a perfectly competitive market, an aggressive advertising campaign could temporarily boost sales, but it must be mindful and non-aggressive. Tailoring advertisement strategies like central and peripheral routes can address the rational and emotional aspects, respectively.

Step-by-step explanation:

When addressing objections related to advertising and marketing, it is vital to approach the concern with empathy and provide a well-reasoned response that highlights the benefits of the service you are offering. Option B, "I can understand your concern. It is a lot of money... so, I want you to look at it this way... Don't look at the money. It's really the peace of mind you will experience when you use my service..." exemplifies a response that acknowledges the client's concern about the expense while reframing the conversation to emphasize the value and peace of mind gained through using the service.

In a perfectly competitive market, creating an aggressive advertising campaign could help boost sales in the short run; however, it must be mindful not to alienate customers by overselling or making them feel pressured. Transparency and persuasiveness without aggression are key elements in active marketing.

Central and peripheral routes of persuasion in advertising can target customers' rational processing or emotional and quick responses, respectively. An ad campaign for a soda, for example, could focus on the drink's unique taste and refreshment (central) or use popular influencers and catchy music (peripheral) to attract customers.