Question

"I understand that advertising is a concern... Are you familiar with the difference between passive and active marketing?" (No?)

"Passive marketing is basically sitting around with your fingers crossed waiting for a buyer to show up and buy your home...
"Passive marketing is holding open houses, sending out flyers, and advertising in the newspaper...
"You see, these methods are passive and you can't predict if they will work or not. Yet, agents that don't want to work at getting your home sold will insist that they have sold many homes this way... And do you know what?
"I agree, you can get a home sold that way... But, you can't guarantee it. Do you understand what I mean by passive, basically sitting around waiting to get your home sold?
"Active marketing, on the other hand, is much more aggressive and very predictable."
"I will be on the phone every single day and call 10, 25, 50 even 100 people asking them if they would like to buy your home if they know someone who would like to buy your home or if they would like to sell their house...
"Do you know why I ask them if they would like me to sell their house?" (Why?)
"You see, the more signs I have out in the community, the more buyers that will call on those signs. The more buyer calls I get, the more people I can show your house to...
"Now, which way, passive or active, do you think gets more homes sold?
"Would you like me to spend all my time and effort doing what is proven to get your home sold or would you like me to sit around with my fingers crossed hoping a buyer happens to call?"
Top Agent Alternative:
"I advertise to the brokerage community; it has the qualified buyers for which we are looking." (Passive vs. active, etc.)
A) Distinguishing between passive and active marketing strategies.
B) Emphasizing the effectiveness of proactive marketing.
C) Prioritizing phone calls and community signs for home sales.
D) Advocating for targeted advertising to a specific audience.

Answer 1

Passive marketing relies on uncertain methods like open houses and flyers, while active marketing is more aggressive and predictable through phone calls and community signs to attract potential buyers.

Step-by-step explanation:

The difference between passive and active marketing strategies lies in their level of aggressiveness and predictability. Passive marketing involves methods like holding open houses, sending out flyers, and advertising in newspapers, where the outcome is uncertain.

On the other hand, active marketing is more proactive and involves activities like making phone calls and displaying signs in the community to attract potential buyers.

Active marketing is generally more effective in getting homes sold because it takes a more targeted and proactive approach.