Final answer:
The statement that evaluating whether a quality improvement idea improves customer response is a key question is true. Improving customer response is critical to business success, as it enhances customer satisfaction and loyalty. This can result in increased sales and a stronger reputation for the company.
Step-by-step explanation:
In evaluating quality improvement ideas, asking whether the idea improves customer response is indeed a key question. This is true because quality improvements often aim to enhance the customer experience, which in turn can lead to increased customer satisfaction and loyalty. For businesses, understanding and meeting customer needs is vital for success as it can drive sales and foster positive relationships. Good customer response can be an indicator of effective quality improvement.
For example, if a company introduces a new online chat feature that enables faster and more personal customer service, it would likely see an improvement in customer response. This enhancement would make it easier for customers to get the help they need, when they need it, thus improving the overall customer experience and potentially boosting sales. Such improvements can also lead to a positive word-of-mouth and a better reputation for the company.