Final answer:
NORA, an acronym for Non-Obvious Relationship Awareness, is a technology that analyses extensive data sets to find hidden connections. These connections can be used in various industries such as security and customer relationship management to prevent fraud or enhance marketing strategies.
Step-by-step explanation:
Non-Obvious Relationship Awareness (NORA) is an approach to identifying hidden connections in data. Developed by systems engineer Jeff Jonas, NORA helps in analyzing vast amounts of data to discover relationships that are not immediately apparent. This technology is particularly useful in fields such as security, fraud prevention, and customer relationship management, where it can identify relationships and patterns to prevent criminal activities, identify fraud, and better understand customer behaviors.
For example, by analyzing purchasing patterns, social networks, and public records, NORA can help a retailer identify shoppers who might be related or associated, which then can be used for targeted marketing or fraud detection. Another example could be in border control, where NORA can find hidden relationships between individuals to uncover illicit activities.