Final answer:
To measure employee engagement effectively, establishing a baseline using employee surveys is the recommended approach. These surveys should capture a wide range of factors influencing engagement and be repeated over time to monitor changes.
Step-by-step explanation:
In order to establish a baseline for measuring employee engagement, it is crucial to involve employees directly in the process. The most effective way to do this is by using employee surveys, which can provide insight into the current levels of engagement and serve as a point of reference for future measurements of engagement. Therefore, the best option from the ones provided would be B) Establish a baseline using employee surveys.
Surveys should be carefully designed to capture a range of factors that contribute to employee engagement, such as job satisfaction, alignment with company values, and relationships with management. Furthermore, they should be conducted regularly to track changes over time, which will help in assessing the impact of engagement strategies. Employee input is invaluable in understanding the dynamics of the workplace and ensuring the baseline is reflective of the real situation.