Final answer:
The main rules to follow when it comes to customer experience are putting the customer first, ensuring brand consistency, and establishing a connection with customers, which are all essential for a successful customer experience strategy.
Step-by-step explanation:
The question at hand addresses the main rules to follow when it comes to customer experience. The correct answer from the given options is d. All of the above, which includes putting the customer first, ensuring brand consistency, and establishing a connection with customers. These components are critical in designing a stellar customer experience strategy.
Organizations that prioritize customer experience often find that these rules are interrelated and equally vital. Customer-first strategies ensure that the business decisions are made with the customer's interest in mind. Brand consistency helps to establish trust and recognition by providing a consistent experience across various touchpoints. Lastly, creating a genuine connection with customers can lead to increased customer loyalty and brand advocacy.