Final answer:
In an SEO audit, check crawlability, site structure and navigation, and content quality to identify potential issues.
Step-by-step explanation:
When performing an SEO audit, the first three elements to check are:
- Crawlability - Ensuring search engines can easily crawl and index the site.
- Site Structure & Navigation - Reviewing whether the website has a logical hierarchy and user-friendly navigation.
- Content Quality - Checking if the content is relevant, provides value to the user, and includes appropriate keywords.
These fundamental checks help identify major issues that could be affecting the site's SEO performance.
In an SEO audit, the initial focus is on critical elements influencing a website's performance. First, I examine on-page factors, analyzing titles, meta descriptions, and headers for relevance and keyword optimization. Second, I evaluate the site's technical aspects, checking for crawlability, indexing issues, and proper implementation of tags. Third, I assess the website's backlink profile, looking for quality and relevance of inbound links. These initial steps provide a comprehensive overview of the site's SEO health, guiding further analysis and optimization efforts for factors like content quality, mobile responsiveness, and user experience, ensuring a holistic approach to SEO improvement.