Final answer:
Kenneth, as a company sales rep, should strive to take a long-term perspective, aligning with company goals and maintaining brand reputation. His role as an ambassador entails ethical selling practices and inclusion, reaching a broad market while upholding social responsibility.
Step-by-step explanation:
Kenneth recognizes that, as a company sales rep, he should strive to take a long-term perspective. This mindset is crucial for maintaining brand reputation and fostering customer trust. By focusing on a long-term perspective, sales reps contribute positively to the overall corporate strategy, which often prioritizes consistency, longevity, and ethical practices. This approach aligns with the historical trends of successful companies that have been able to protect their brands from misrepresentation by ensuring that their sales staff deliver a consistent product. It also reflects a broader understanding of business dynamics where differentiation through superior service, quality, and credibility is key to winning and retaining customers.
Being an ambassador of the firm involves more than just pushing for immediate sales; it includes understanding the company's priorities and goals, and ensuring actions taken align with these objectives. Committing to reputable sales tactics and avoiding fraudulent strategies like disparaging competitors or deceiving customers with false promises are hallmarks of a responsible sales representative who appreciates the importance of cultivating a good brand image.
Furthermore, Kenneth's role as an ambassador requires him to acknowledge the diversity of the market. By embracing fair practices and steering away from prejudices, Kenneth can ensure that the company reaches out to a broad audience, reflecting the principle that firms have a profit incentive to sell to everyone, irrespective of race, ethnicity, religion, or gender, thus maximizing market reach and upholding corporate social responsibility.