Final answer:
Gwen, as a company sales rep, should take a long-term perspective to build strong relationships with customers, which aligns with sustainable company goals. Understanding company priorities and setting measurable goals contribute to excelling in her role.
Step-by-step explanation:
Gwen recognizes that one of her roles as a company sales rep is to be the firm's frontline emissary. As such, she strives to build strong relationships with customers and should take a long-term perspective. This approach aligns with the goals of building lasting customer relationships and supporting the company's priorities in a sustainable way. It's essential to understand the company's priorities and goals to contribute effectively and support the team's objectives.
Moreover, just like a company benefits from thinking long-term when considering expansion, as it can be costly or difficult to make significant changes in the short term, in sales it is also beneficial to think about the long-term implications of one's strategies and customer relationships. This perspective helps in fostering trust and loyalty, which is more advantageous than merely focusing on capturing every possible sale or focusing on the short term, which might undermine long-term success.
To excel in her role, Gwen should also plan to meet specific and measurable goals over her first year, demonstrating a capacity to learn and excel in her role, while being open to modifying these goals as necessary. Understanding her place within the organizational hierarchy will provide clarity on whom to approach for guidance and approval, enabling her to navigate her responsibilities more effectively.