Final answer:
Vutek is expected to use a direct channel for distributing its high-resolution printing machines, allowing for better control, installation, and after-sales service. This approach also fosters closer client relationships and provides tailored solutions.
Step-by-step explanation:
Vutek manufactures high-resolution printing machines for large format graphics, such as billboards and posters. For distribution of these specialized and costly products, you would expect Vutek to use a direct channel structure. A direct channel often involves selling products directly from the manufacturer to the end user without involving intermediaries. In the case of Vutek, direct sales allow for better control over the complex sales process, including installation, training, and after-sales service, which are crucial for sophisticated machinery. Moreover, it enables the company to build a closer relationship with clients, providing tailored solutions to meet specific needs.
Other channel structures like a network of facilitating agents or horizontally integrated channels are less likely due to the specialized nature of the product and the importance of maintaining direct communication and support between Vutek and its customers. A long channel, which involves multiple intermediaries, would likely complicate the delivery and service of such specialized equipment.