Question

zen music developed a new digital music platform that made them innovators in the music industry. considering the life cycle stage of the product, the company should design a promotional mix that will:

Answer 1

Zen Music, as an innovator, should design a promotional mix focused on increasing market share and building brand awareness. This can be achieved through advertising, public relations, and sales promotion.

Step-by-step explanation:

As an innovator in the music industry, Zen Music's digital music platform is likely in the growth stage of the product life cycle. At this stage, the company should design a promotional mix that focuses on increasing market share and building brand awareness.

This can be achieved through various promotional strategies:

1. Advertising: Zen Music should invest in advertising campaigns to reach a wider audience. They can utilize social media platforms, online ads, and traditional media outlets to promote their platform.
2. Public Relations: The company should engage in public relations activities to build a positive image and generate buzz around their platform. This can include press releases, media interviews, and partnerships with influential figures in the music industry.
3. Sales Promotion: Zen Music can offer promotions and discounts to incentivize users to try their platform. This can include free trial periods, discounted subscriptions, or exclusive content for new users.