Question

n general, consumer goods are likely to be sold using advertising, while industrial products are more likely to be sold using which of the following? question 95 options: publicity public relations sales promotion personal selling

Answer 1

Consumer goods are likely to be sold using advertising, while industrial products are more likely to be sold using personal selling.

Step-by-step explanation:

Consumer goods, which are products intended for personal use by the general public, are often marketed through advertising. This is because advertising is a mass communication method that reaches a broad audience, making it suitable for products with widespread consumer appeal.

On the other hand, industrial products, which are goods used by businesses in their operations, often involve a more targeted and specialized sales approach. Personal selling is a strategy where sales representatives engage directly with potential business clients, addressing their specific needs and providing tailored solutions.

The choice of personal selling for industrial products is based on the complexity and specificity of these products. Industrial products often require a more in-depth understanding of the buyer's requirements, technical details, and customization options.

Personal selling allows for a one-on-one interaction, facilitating the exchange of detailed information, negotiation, and building relationships. In contrast, consumer goods, which are typically standardized and appeal to a broader audience, benefit from the reach and visual impact of advertising to stimulate consumer interest and generate sales.

Understanding the appropriate marketing channels for different types of products is crucial for businesses to effectively reach their target audiences. By aligning marketing strategies with the nature of the products, companies can optimize their promotional efforts and enhance their overall sales performance.

Answer 2

In general, industrial products are more likely to be sold using **personal selling.** While consumer goods are commonly marketed through advertising, industrial products often involve a more complex sales process, requiring direct interaction between sales representatives and potential clients.

Step-by-step explanation:

Consumer goods and industrial products often follow distinct marketing strategies due to differences in their target audiences and purchasing processes. Consumer goods, which are typically purchased by individuals for personal use, are commonly promoted through advertising. This includes various channels such as television, print media, and online platforms to reach a broad consumer base.

On the other hand, industrial products, which are designed for use in businesses and manufacturing processes, often require a more personalized approach. Personal selling is a prevalent strategy for industrial products, involving direct communication between sales representatives and potential buyers. This method allows for detailed discussions about the features, specifications, and benefits of industrial products. Given the complexity and specific requirements of industrial purchases, personal selling enables sales professionals to address the unique needs of businesses and build relationships based on trust.

While advertising is effective for creating brand awareness and stimulating consumer demand, personal selling is crucial for industrial products where the decision-making process is often more intricate, involving negotiations and tailored solutions. The use of personal selling facilitates a more hands-on, consultative approach that aligns with the complexity of industrial purchasing decisions.