Final answer:
CRM, or Customer Relationship Management, provides a process to interact with customers over the long term, aiming to improve customer service, retain customers, and boost sales.
Step-by-step explanation:
The statement that best describes CRM is: d. provides a process to interact with a customer over the long term. CRM stands for Customer Relationship Management and it encompasses the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and aid in customer retention, leading to sales growth. CRM systems compile data from a variety of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. By collecting and analyzing these data, businesses can better understand their customer base and personalize their customer interactions.