Final answer:
Tracy's first step in developing a new advertising campaign should be to define the project scope. This includes determining the vision for the project, understanding the intended audience, and considering resources and constraints. Properly defining the scope is vital for guiding the campaign's direction and setting the stage for further project development tasks.
Step-by-step explanation:
Defining the scope involves understanding the vision of the project, determining what needs to be addressed, and assessing what others are already doing in that space. This step is crucial for establishing clear guidelines on what the project will and will not cover, helping to prevent scope creep, and ensuring that the project team has a comprehensive understanding of the tasks at hand. Part of defining the project scope is understanding the intended audience, their perspectives, cultural context, and what resonates with them. This will help shape the advertising narrative and determine the most effective communication channels and styles. Additionally, Tracy should consider the resources such as budget, time, and personnel, as well as any constraints that could affect the campaign design, including market conditions and regulatory considerations. To complete this initial stage effectively, Tracy may need to engage in research or data collection, such as customer interviews or market analysis, to fully understand the problem and how to address it within the scope of her project. This foundational work paves the way for subsequent steps, such as establishing project priorities, verifying the budget, and assigning team members.