Final answer:
The surge in online shopping and demand for speedy delivery has led companies to prioritize the 'place' element in the marketing mix, which includes logistics and distribution strategies.
Step-by-step explanation:
Due to the trend in online shopping and increased consumer expectations for quicker delivery services, companies are focusing much more on place in the marketing mix. This element of the marketing mix pertains to the distribution and availability of products to consumers, which includes logistical considerations, the location of a firm, and how these factors contribute to meeting customer demands for speed and convenience. Given that Layne, a freelance logistical specialist, has to turn away clients because of the high demand for her services, this indicates the immense importance of effective logistics management in today's market.