Question

As a freelance logistical specialist, layne is finding that she is so busy she has turn clients away. the trend to online shopping and heightened consumer expectations for speedier delivery has forced companies to pay far closer attention to which element in the marketing mix?

a. price
b. product
c. place
d. promotion

Answer 1

The surge in online shopping and demand for speedy delivery has led companies to prioritize the 'place' element in the marketing mix, which includes logistics and distribution strategies.

Step-by-step explanation:

Due to the trend in online shopping and increased consumer expectations for quicker delivery services, companies are focusing much more on place in the marketing mix. This element of the marketing mix pertains to the distribution and availability of products to consumers, which includes logistical considerations, the location of a firm, and how these factors contribute to meeting customer demands for speed and convenience. Given that Layne, a freelance logistical specialist, has to turn away clients because of the high demand for her services, this indicates the immense importance of effective logistics management in today's market.