Question

Sherwin-williams company has not only grown to be the largest producer of standard and custom paints and coatings in canada, but it is one of the largest producers in the world. for distribution, what would you expect sherwin-williams to use?

a. a vertical marketing system
b. a network of facilitating agents
c. a horizontally integrated channel
d. a multiple distribution

Answer 1

Sherwin-Williams likely uses a vertical marketing system to maintain product quality and pricing consistency, but may also utilize multiple distribution channels to effectively reach various market segments.

Step-by-step explanation:

The Sherwin-Williams Company, as a large and successful producer of custom paints and coatings, would likely make use of a distribution strategy that aligns with its scale and market presence. Specifically, Sherwin-Williams is expected to employ a vertical marketing system (VMS), which is an integrated distribution channel structure where the producer, wholesalers, and retailers act as a unified system. A VMS could either be corporate, administered, or contractual. Another option for Sherwin-Williams could be utilizing a multiple distribution system where they might combine a VMS with other channels to reach different market segments effectively. Given the history of established national brands and the vulnerability in decentralized sales tactics that could harm a brand’s reputation, companies like Sherwin-Williams operate with distribution systems that help maintain consistent product quality and pricing across all markets.