Question

Weber brand barbecue grills can be purchased at the home depot and canadian tire, as well as at specialty stores that only sell barbecues and accessories. weber brand barbecue grills can also be purchased on the internet on the manufacturer's website. what type of channel structure does the manufacturer of weber grills use?

a. multiple distribution
b. industrial distributor channel
c. agent/broker distribution channel
d. numerous strategic channel alliances

Answer 1

Weber grills uses a multiple distribution channel structure, selling their products through both physical retail outlets and online platforms to maximize market coverage.

Step-by-step explanation:

The manufacturer of Weber grills uses a multiple distribution channel structure. This type of distribution allows the manufacturer to reach a broad customer base by selling products through various retail outlets including big-box stores like The Home Depot and Canadian Tire, specialty barbecue stores, and direct online sales from their own website. The advantage of this strategy is that it provides greater market coverage and customer convenience, allowing Weber to cater to different shopping preferences and enhance their market presence.