Final answer:
Local market coverage is not a disadvantage but an advantage of newspaper advertising as it allows ads to be tailored to local communities, even as newspapers adapt to digital trends.
Step-by-step explanation:
The question asks for identifying which option is not a disadvantage of newspaper advertising. The three options given are: a) short life span, b) difficulty in targeting specific audiences, c) local market coverage. The answer is c) local market coverage because it is actually an advantage of newspaper advertising. Newspapers are particularly strong in reaching local markets and providing advertisers with the means to target readers within a specific geographic area. This local focus is one of the strengths of newspapers, as their content and ads can be tailored to local communities and interests.
Although newspapers are adapting by becoming more digital and online-focused, the decline in print readership and fragmentation of media sources has made it challenging for newspapers to maintain relevance, especially with the younger demographic. Despite this, the coverage of local markets remains a valuable aspect for advertisers who want to reach specific communities.