Final answer:
The process used to fix, adapt, or communicate information about a product is known as public relations, which aims to foster a positive image and reputation among the public.
Step-by-step explanation:
The process used to fix, adapt, or communicate information about a product is known as public relations. Public relations involve the strategic management of communication between an organization and its public to foster a positive image and reputation. This process can include a variety of activities such as press releases, social media communication, and event organization, all aiming to shape public perception and maintain a positive relationship with both consumers and stakeholders. It is different from product positioning, target marketing, and geographic segmenting, all of which are also important marketing strategies but serve different purposes within the broader scope of marketing.