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a marketing cloud admin is tasked with requesting marketing cloud connect multi-org enablement. what consideration should be given to the preference profile centers for this integration?

User Kowser
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Final answer:

For Marketing Cloud Connect multi-org enablement, considerations towards integrating Profile Centers involve maintaining consistency, data synchronization, and compliance with data protection laws, along with establishing clear governance and data management strategies.

Step-by-step explanation:

When a Marketing Cloud admin is tasked with requesting Marketing Cloud Connect multi-org enablement, it is important to consider the configuration of Profile Centers for this integration. The Profile Center is where email subscribers manage their preferences. In a multi-org scenario, each connected Salesforce org could have different Profile Centers. Therefore, the admin must ensure consistency across these centers to provide a unified experience for users, take care of data synchronization and segmentation, and maintain compliance with data protection regulations. Keeping customer preference and subscription data consistent allows for more precise targeting and segmentation, which is crucial for effective marketing campaigns.

Moreover, it is also important to establish clear governance and data management strategies, as integrating multiple Salesforce orgs with a single Marketing Cloud instance will increase the complexity of managing subscriber data. Assignment of roles and permissions should be precisely determined to keep the data accurate and secure.

User Akshay Pethani
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