Final answer:
Aiming to win in negotiations can harm ongoing relationships and result in unfair deals, affecting future interactions and overall business success.
Step-by-step explanation:
When managing contracted relationships, aiming solely to win in negotiations is not a good approach for a couple of key reasons. Firstly, such a mindset tends to ignore the importance of ongoing relationships and collaboration, which are critical in business environments. Compromise and shared success often yield more long-term benefits than a single winner-take-all outcome. Secondly, if one party consistently 'wins' by force or leverage, it might lead to unfair deals, which could disrupt future negotiations, as the 'losing' party may become resistant or even terminate the relationship, seeking more equitable partners.
Political negotiations and market bargaining experiences show that the parties who are willing to make fair offers are often more successful in the long run. Player A, for instance, would be wise to make fair offers to Player B, especially if there are future interactions expected, as reaching an equitable compromise enhances the chances for continued business engagements. Ongoing relationships benefit both sides, whereas aggressive win-lose tactics may sour relationships and prompt retaliation or withdrawal from future deals.