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If your email strategy is to build brand loyalty with existing customers, which of the following would not be a good call-to-action?

promote related
products leave
a review share new content to drive brand authority
make a purchase

User Katit
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1 Answer

6 votes

Final answer:

In an email strategy aimed at building brand loyalty with existing customers, making a purchase would not be a good call-to-action. Promoting related products, leaving a review, and sharing new content are all good call-to-action options.

Step-by-step explanation:

In an email strategy aimed at building brand loyalty with existing customers, the call-to-action should align with that objective. Therefore, making a purchase would not be a good call-to-action. While making a purchase is a desired outcome, it does not necessarily contribute directly to building brand loyalty unless it is coupled with additional incentives or rewards for the customer.

Promoting related products, leaving a review, and sharing new content to drive brand authority are all good call-to-action options. By promoting related products, customers are encouraged to explore more offerings from the brand, which can enhance their experience and loyalty. Leaving a review and sharing new content not only help build brand authority but also foster engagement and a sense of community among existing customers.

User Mable
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