Final answer:
An approach that EDM could follow to optimize its keyword bidding strategy is to analyze data and implement a data-driven approach by collecting and analyzing keyword performance data, conducting keyword research, and continuously optimizing bids.
Step-by-step explanation:
An approach that EDM could follow to optimize its keyword bidding strategy across all of its keywords is to analyze data and implement a data-driven approach.
This involves:
- 1. Collecting and analyzing keyword performance data: EDM should collect data on the performance of its keywords, including click-through rates, conversion rates, and cost per click. This data will provide insights into which keywords are driving the most value and which ones are underperforming.
- 2. Conducting keyword research: EDM should conduct thorough keyword research to identify new keywords that have high search volume and low competition. This will help expand their keyword portfolio and reach a broader audience.
- 3. Continuously optimizing bids: By regularly monitoring keyword performance and adjusting bids based on data insights, EDM can maximize the return on investment from their keyword bidding strategy.