Final answer:
Indigo can use Geographic Information Systems (GIS) to improve store placement and customer targeting, and e-commerce platforms to cater to digital consumer preferences while optimizing distribution efficiency.
Step-by-step explanation:
Companies like Indigo can utilize information systems to support their business strategy in numerous ways.
Two examples of how they can do this are by adopting Geographic Information Systems (GIS) and implementing a robust e-commerce platform. GIS can help Indigo in efficient store placement and customer targeting by analyzing demographic and geographic data. This contributes to improved decision-making regarding where to open new stores and how to serve local markets effectively.
On the other hand, the growth of the Internet has shifted industries like music and film from physical to digital goods, significantly lowering production costs.
Indigo can similarly support their strategy through a comprehensive e-commerce platform, which caters to consumers' preference for online shopping and leverages the efficiencies of digital distribution. E-commerce platforms are not only cost-effective but also environmentally friendly as they optimize distribution and reduce the carbon footprint associated with traditional retail.