Question

you receive a call from a lawn fertilization company, indicating that it is going to be in your neighbourhood next week and would like to set up a time when they can meet with you to talk about establishing a lawn fertilization program for your lawn. what step in the personal-selling process does this represent?

Answer 1

The lawn fertilization company is in the prospecting and initial contact step of the personal-selling process by reaching out to set up a meeting with a potential customer.

Step-by-step explanation:

The call from the lawn fertilization company represents the prospecting and initial contact step of the personal-selling process. Prospecting involves identifying potential customers while the initial contact is the first step in communicating with those prospects. The company is reaching out to set up a meeting, which is an example of initiating a dialogue with a potential customer, akin to Jane saying, "I would love to meet with you to discuss your plans and perhaps offer you a fresh perspective." or expressing a desire to discuss qualifications and setting up a future appointment.