Final answer:
A postlaunch review evaluates a product's launch success by assessing performance, customer feedback, and market results. It may suggest changes to the marketing mix or the need for more resources.
Step-by-step explanation:
A postlaunch review helps determine whether the launch was a success or failure by assessing performance against objectives, analysing customer feedback, and comparing actual market performance to the projections. It encapsulates the evaluation of various components of the product introduction, including the execution and outcomes of the launch. The result of the assessment may indicate if changes to the marketing mix are needed to improve performance, if the company has met its targets, and if additional resources might be required going forward.
A postlaunch review helps determine whether the launch was a success or failure, whether additional resources are needed, and whether changes to the marketing mix are needed.