Question

Which of the following statements is true of the marketing concept?

a. the survival of any business depends solely on making a profit.
b. special consideration must be given to the needs, desires, and wishes of present and prospective
c. consumer oriented often involves coercing consumers to buy a product,
d. irrespective of its systems approach is not used as part of the marketing concept.

Answer 1

The marketing concept emphasizes giving special consideration to the needs, desires, and wishes of present and prospective consumers.

Step-by-step explanation:

The statement that is true of the marketing concept is b. special consideration must be given to the needs, desires, and wishes of present and prospective consumers.

The marketing concept is a business philosophy that focuses on meeting the needs and wants of customers. It emphasizes the importance of understanding customer preferences and tailoring products and marketing strategies to satisfy those preferences. By taking into account the needs, desires, and wishes of consumers, businesses can create products that are more likely to be successful in the market.

For example, if a company wants to launch a new smartphone, it would conduct market research to understand what features and specifications are desired by consumers. Based on the findings, the company would develop a product that meets those needs and then create marketing campaigns that highlight the desired features to attract potential buyers.