Question

Focusing on long-term customer loyalty is integral to:

a. customer linkage marketing.
b. promotional marketing.
c. customer relationship management.
d. product development marketing.

Answer 1

Long-term customer loyalty is integral to customer relationship management (CRM)

Step-by-step explanation:

Long-term customer loyalty is integral to customer relationship management (CRM).

CRM is the practice of building and maintaining strong relationships with customers to increase customer satisfaction and retention. Focusing on long-term customer loyalty helps a company in several ways:

1. It reduces customer churn, which refers to the number of customers who stop doing business with a company. When customers are loyal, they are less likely to switch to a competitor.
2. Loyal customers tend to spend more money and make repeat purchases, which boosts revenue.
3. Loyal customers also act as brand advocates, referring others to the company and helping to attract new customers.

Therefore, the correct answer is customer relationship management (CRM).