Final answer:
Licensees must display their licenses promptly and adhere to regulations such as the equal-time rule during election periods, providing all candidates with equivalent advertising opportunities.
Step-by-step explanation:
According to regulatory requirements, licensees are mandated to display their license certificate within a certain time frame after receipt. This is to ensure that the licensee's accreditation is visible and can be verified by inspectors or other parties interested in confirming that the business is operating legally. In the context of media and broadcasting, maintaining a license involves adherence to specific rules such as the equal-time rule. This rule is significant in ensuring fairness during election periods by requiring that all candidates receive the same opportunities for advertisement spaces on television and radio broadcasts.
For instance, if a station like WBNS in Columbus, Ohio, were to sell advertisement time to Senator Marco Rubio for his presidential campaign, it would need to provide the same opportunity to all other candidates. This means selling them thirty seconds of airtime at the same rate, which should not exceed the price given to regular commercial advertisers for similar ad placements. To maintain fairness and legal compliance, the station must offer equivalent access to advertising space for all registered candidates during the stipulated pre-election periods.